Broccoli chips
Malai Broccoli
Creamy, garlicky, a little peppery.
Contains milk.
Let your cravings win. Finish the pack.
- ~60 calories a pouch
- zero added oil
- real veg, freeze-dried
- 4.5g fibre
₹449 for a Pack of 6 · Free delivery · Full refund if not dispatched by 31 Dec
- Zero preservatives
- Zero flavour enhancers
- Zero added oil
- 100% real ingredients
Broccoli chips and zucchini chips One creamy. One hot. Both lip-smacking.
Zucchini chips
Hot Honey Zucchini
Sweet first, then the smoked paprika and Kashmiri chilli kick in.
Calories, protein and fibre per pouch The whole pouch. About 60 calories.
Finish it. That’s what it’s for.
Malai Broccoli
| 
Hot Honey Zucchini
| |
|---|---|---|
| Calories, whole pouch | 62 | 59 |
| Added oil | 0 | 0 |
| Protein | 2.8g | 2.3g |
| Fibre | 4.5g | 3g |
| Preservatives | 0 | 0 |
Worked out from the pack’s per-100g table, which is pending final laboratory reports.
![Ingredients: Broccoli, Milk, Corn Flour, Salt, Garlic Herb Mix [Garlic, Herbs], Onion Powder, Black Pepper, Chilli Flakes. Contains allergen: Dairy](http://eatclutch.in/cdn/shop/t/9/assets/ingredients-broccoli.webp?v=40978521514017403701794238618)
That’s the whole list.
![Ingredients: Zucchini, Honey, Salt, Seasoning Mix [Garlic Powder, Onion Powder, Smoked Paprika, Kashmiri Chilli Powder, Mixed Herbs, Black Pepper Powder].](http://eatclutch.in/cdn/shop/t/9/assets/ingredients-zucchini.webp?v=16282015360123454321794238618)
Veggie chips vs regular chips Us vs Them.
Flip the packs over. The back of the pack is where snacks stop pretending.
| CLUTCH | Regular chips | “Healthy” snacks (makhana, baked chips) | |
|---|---|---|---|
| Made from | real veg | potato and starch | dressed up, still processed |
| Oil | not a drop | fried in it | usually roasted in it |
| Fibre | 3g+ a pouch | basically none | some |
| Preservatives | zero | INS this, INS that | depends on the pack |
| Ingredient list | nothing to Google | bring a dictionary | still squinting |
| Taste | bold, on purpose | same as always | polite |
| Finish the whole pack? | go for it | always, somehow | you check first |
| Feeling after finishing the pack | 0 guilt | Feels like a crime | You know you are guilty |
Why the first batch is a pre-order Thousands or nothing.
947 of 1,000 founding spots left. Next number: #0054.
I’m Karan. I quit my job to make CLUTCH full time.
A manufacturer won’t make a few hundred packs. They make thousands, or nothing. That minimum order is the biggest wall between an idea and a product you can actually hold.
So I’m asking 1,000 people to climb it with me. Every pre-order pays into the first production run.
You’re not buying from a brand. You’re the reason there is one.
Karan
CLUTCH on Instagram
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Packaging revealWatch the reel on Instagram: Packaging reveal
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UofT students guess the snack, blindfoldedWatch the reel on Instagram: UofT students guess the snack, blindfolded
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For the friends who have your backWatch the reel on Instagram: For the friends who have your back
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At this point, my dreams are only of broccoliWatch the reel on Instagram: At this point, my dreams are only of broccoli
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Don’t think, just take the plunge.Watch the reel on Instagram: Don’t think, just take the plunge.
Pre-order packs Your spot in the first batch.
Half broccoli, half zucchini, in every Pack of 6 or 12.
- Batch one: Founders get the first pouches off the first production run, before anyone else can buy CLUTCH.
-
3 + 3
Pack of 6
₹449MRP
₹480Save ₹31 - Biggest saving
6 + 6
Pack of 12
₹899MRP
₹960Save ₹61
- Dispatches Dec
- Free delivery
- Prepaid
- Full refund if we’re late
947 of 1,000 founding spots left.
No-oil chips FAQ The small print, in big print.
Something else? Send me a request on the contact page. It’s me who reads it.
Only 15g a pouch?
Grams measure water, and we took the water out. Each 15g pouch started as about 135g of fresh vegetables. Empty one into a bowl and you’ll see.
When will my pre-order ship?
We dispatch in December 2026. You’ll get an email with the exact date once production is locked, and tracking the day it ships.
What if you don’t dispatch by 31 December?
Full refund. Send a request on the contact page and the money is back in your account. No questions asked.
Can I pick just one flavour?
Not for the first batch. Each pouch is one flavour, and every Pack of 6 has 3 of each (every Pack of 12, 6 of each), so you can pick a favourite. Single-flavour packs come later.
7 more questions
Are freeze-dried veggie chips healthy?
Here are the numbers, you decide. A pouch of Malai Broccoli is 62 calories, 2.8g protein and 4.5g fibre. A pouch of Hot Honey Zucchini is 59 calories, 2.3g protein and 3g fibre. Both have zero oil, zero preservatives and nothing artificial.
What is freeze-drying?
We freeze the vegetables, then pull the water out as vapour under a vacuum. No frying. The shape, colour and crunch stay. The water goes.
Are these no-oil chips really oil-free?
Yes. No frying, no roasting in oil, no baking in oil. There’s no oil in it at all. Freeze-drying removes water at low temperature, which is how it stays crunchy without any.
Are CLUTCH chips vegetarian or vegan?
Both flavours are vegetarian. Neither is vegan: Malai Broccoli has milk, and Hot Honey Zucchini has honey.
Do CLUTCH chips contain allergens?
Malai Broccoli contains milk.
Do they have preservatives or anything artificial?
No. No preservatives, no artificial flavours, no colours, no INS codes. The ingredient lists above are cut straight from the pack backs, and that’s all of it.
Can I pay cash on delivery?
Not for pre-orders. Prepaid only, so we can fund the production run.
Pre-order CLUTCH chips The craving’s coming tonight anyway.
Be one of the 1,000 who made CLUTCH happen.
Pre-order947 of 1,000 spots left · Free delivery · Full refund if not dispatched by 31 December
